DETROIT (WJRT) - (01/12/17) - Some Mid-Michigan universities are using the North American International Auto Show in Detroit as a chance to show off.
A number of young people will be coming to the show and they'll be excited about all the cool cars and state-of-the-art technology. So, schools like Kettering and MSU will be there to offer classes in science and engineering.
"I would say it's really friendly competition and cooperation. We all have at the heart of it science, technology engineering and math. We're looking to be able to connect both with research communities and prospective students and their families," said Kip Darcy, Kettering University vice president of marketing, communications and enrollment.
When high school students see concept vehicles and hear about the technology on board, it could spark some interest.
"That itself has been incredibly powerful motivating factor in attracting students to engineering," said Professor Hayder Radha, MSU electrical and computer engineering.
The auto show in Detroit opens to the public Jan. 14.