(07/24/12) - Mid-Michigan is bracing for this weekend's return of the Warrior Dash. As many as 75,000 people are expected to pack the Cummings Center in Genesee Township, for not only the race, but to enjoy food, drink and live music.
"The Warrior Dash is back, and it's bigger and better than ever. There are 25,000 registered participants, totally sold out. There is one person coming from England, another from Finland," said Amy McMillan, Genesee County Parks Director.
The inaugural dash last summer brought in close to $8 million of revenue across Genesee County.
"The hotels love the Warrior Dash. The restaurants love the Warrior Dash," McMillan said.
Red Frog Productions is currently setting up it's 3.3 mile obstacle course. Just like last year, we're told it's nothing short of extreme.
"Run through mud, run through fire, climb up walls, crawl under obstacles, you name it, you do it on that course," McMillan said.
This year's course offers 14 obstacles - two more than last year. And there could be a few surprises as well.
"They are top secret of course, but they'll add a whole new element to the race. One of the things that Red Frog is doing different this year is that they've amped up their charitable giving and are partnering with St. Jude's, so that's also a really great addition to the race," McMillan said.
This is the first time that Red Frog has produced a dash in the same location two years in a row, and the Genesee County Parks director already hopes they might have a chance to book a third.
"We sold out, one of the quickest races to sell out in the United States. Last year we had the second largest Warrior Dash in the world, and so we hope we have a really good competitive advantage, and we'll be looking to tell you about it soon," McMillan said.
For a schedule of Warrior Dash events happening both Friday and Saturday, click HERE.
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