(07/31/12) - Tim Allen is back in the advertising business - but he's not promoting Michigan - he's touting the state's highest-profile industry.
The newest Chevrolet commercial, meant to re-instill GM consumer confidence, makes a bold claim. "Chevrolet had the greatest year in our history last year," the commercial says.
Although memories of the automaker in bankruptcy are still fresh, a local economist says there is truth in the statement.
"GM was able to shed a lot of costs in bankruptcy, they dumped a lot of their bad assets, a lot of legacy costs in old GM and VEBA. So it's a combination of sales rising, but more importantly with costs falling allowing profits to go up," said Chris Douglas, UM-Flint economics professor.
With Mid-Michigan's economy rebounding slower than most areas of the country, we asked a local dealership about their bottom line.
Car sales and consumer confidence are up at Hank Graff in Davison.
"It's been a tough go for a while here in Michigan and here in Flint, but there's definitely an uptick and a better feeling, if nothing more," said Chris Graff of Hank Graff Chevrolet.
Perhaps that voice famous for promoting Michigan's beauty can help keep GM on the road to recovery.
ABC12 Main Station