(08/17/12) - Be prepared to see more than you've ever seen before - more negative campaign ads.
It's already been a war of words between President Obama and Mitt Romney. Your TV is the battleground, and the airwaves are the weapons. The nasty fight is all for your vote. So when will it be safe to go near your TV again?
"It's only just begun and it's going to get heated," said Nikki Usher, a media professor at George Washington University.
The TV ambush won't really start until next month. And when it's finally over, this campaign season is expected to set records for political advertising. Usher says these ads aren't meant for all of us.
"What campaigns are fighting for are really the one to two percent, especially in these battleground states where they could possibly shift public opinion – that's who they are fighting for," she said.
Experts say that undecided voters aren't going to make up their minds until just before Election Day. That's why Usher warns that candidates and their messengers have to tone down the negative ads or some voters might tune out.
So hang on to your remote. It's still too early to tell just how negative it's going to get.
"The trick is to not get them so frustrated with the campaign that they don't actually show up and vote," Usher said.