Frankenmuth films first Pure Michigan television commercial - ABC 12 – WJRT – Flint, MI

Frankenmuth films first Pure Michigan television commercial

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(08/22/12) - A Mid-Michigan city is joining a successful state-wide advertising campaign. A Pure Michigan film crew was in Frankenmuth Wednesday, and they're creating their first television ad for the city.

Film crews worked from sun up to sun down to get the perfect shots for the commercial.

The Chamber of Commerce says this is a big deal for businesses in the city.

"Frankenmuth has been a Pure Michigan radio partner for many years and so this is the first time we had an opportunity to partner on television," said Jamie Furbush, president of the Frankenmuth Chamber of Commerce.

The Pure Michigan film crew worked their way through Frankenmuth, hitting on all their hot spots.

The popular ad campaign features Tim Allen's voice and helps drive tourism into the state.

The ads will likely be aired downstate and in the Ontario area. Their goal is to let people know what Frankenmuth has to offer, and that's going to mean a big tourism boost.

"There's so much to do in Michigan as we all know. We're very proud to be one those Pure Michigan destinations and try to tell our story the best we can," Furbush said.

"Our goal is to get people to come to the state, but we want to keep people here as well, we've got so much to offer, especially with a place like Frankenmuth, it's year round," said Mark Canavan, creative director for the Pure Michigan commercials.

The commercials will air this upcoming spring, so we could see a direct benefit next summer.

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