'It Can Wait' campaign now underway - ABC 12 – WJRT – Flint, MI

'It Can Wait' campaign now underway

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(09/10/12) - Despite tougher state laws, the National Safety Council says more than 100,000 car crashes are caused each year while a driver is texting and driving.

AT&T is warning its customers that no text is worth dying for. The company is launching its "It Can Wait" Public Awareness Campaign, and asking drivers to place a "no text on board" sticker on their car as a reminder of the promise they made not to text and drive.

Customers will receive the sticker when they walk into an AT&T store.

The no texting and driving pledge is part of the national campaign that kicks off Sept. 19.

The company is calling on the nation to share this pledge with others through Facebook and Twitter.

Representatives are challenging everyone to make a lifelong commitment.

AT&T is also asking all app makers to come up with a no texting and driving solution, something similar to the one employees offer.

"There's a drive mode app that is a great app that we use and basically what it does is, the way that the app works is, it utilizes technology to know that if you turn this app on while you're traveling in your vehicle, it sends a response to the person trying to contact to you to let them know that you're in travel status and that they will contact you once they're completed with their drive," said Gavin Goetz, who is helping with the campaign.

Saginaw Valley State University students are also teaming up with AT&T.

SVSU senior Erica Newman knows all too well the dangers of texting while driving.

"Recently my roommate actually got into an accident. A person that was texting and driving rear ended her when she was at a stop light, so there was really nowhere that she could go to escape. She was just waiting for them to hit her," Newman said.

Even though her friend survived, there are many drivers who don't.

Saginaw County Sheriff Bill Federspiel is placing the sticker on his car as a reminder of how dangerous it is to text behind the wheel.

"I've seen some things that I have never seen before until texting became very popular over the last several years - not only with older adults have got into the praise of texting all the time, but with younger drivers," he said. "Not only is it important for us to be mindful of what we do and make sure that we're not distracted, but there's other distractions that come from the outside that we can't control."

Michigan's driving and texting ban went into effect two years ago. First time offenders face a $100 fine.

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