Made in Michigan: 'As Seen on TV' line - ABC 12 – WJRT – Flint, MI

Made in Michigan: 'As Seen on TV' line

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(01/30/13) - You've seen them advertised on late night television. The 'As Seen on TV line, is a worldwide, multi-billion dollar brand. And a big surprise - many of those quirky products are dreamt up, made, packaged and shipped out across the globe by Wow Products USA - based in Caro, Michigan.

"This is our 60,000 square foot warehouse and assembly area. We're running three shifts a day. We employ between 30 and 60 people," said David Allen, Wow Products USA President & CEO. "I'm sort of a mad scientist at work, and to really see those products come from cradle to grave right here in the plant is exciting."

Allen says the Twisty Clip is a "smash hit."

"We're pumping out about 150,000 of these a day," he said. "Originally, they were supposed to sell 4 million units over 4 years. We sold over 5 million units in the first 6 weeks."

Another hot As Seen on TV item made in Mid-Michigan is the Chop'N'Serve, along with the Tread Ahead.

"You get stuck on the snow and ice and there's no way out without a push or tow truck. You put this under the tire that's slipping here and as the tire tries to throw it, it actually bites right into the ice or snow, while the tire grips and pulls you right out. It's also an ice scraper as well," Allen said.

As for Wow's biggest holiday seller, it was the Booty Slide. Due to specific manufacturing requirements, it was actually made in China, but still assembled, packaged, and shipped out of Caro.

Wow has been making As Seen on TV products since 2010, and while other As Seen on TV product suppliers have sold their ideas and allowed production to move to China, Wow has resisted that temptation.

"When we first were introduced to the As Seen on TV folks, they wanted to take our products over to China, too. They never considered making them here. They didn't feel we could be competitive and we insisted that they be made here," Allen said.

That decision has paid off. In fact, Wow plans to pump out a new As Seen on TV product every month. Allen says he expects business to increase by close to 400 percent this year, and the best part - that could mean more jobs down the road.

"To know that we write paychecks to 30 to 50 families every week out of here and we're growing and growing, that's the real excitement," he said.

Next week, we'll show you the place in Mid-Michigan where many of the ideas for the 'As Seen on TV' line come to life.

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