(09/26/13) - The next generation of heavy duty pickup trucks was unveiled at
Flint Assembly, Thursday.
The 2015 models of the Chevrolet Silverado and the GMC Sierra are on display for the first time ever.
General Motors is touting its new design and power features.
This latest addition to GM's pickup line up is sure to turn some heads. They're both being built right here in Vehicle City.
"We're creating a future, job opportunities and I think we are the comeback story of General Motors, right here in Flint," said Barry Campbell.
Campbell represents hundreds of workers at Flint Assembly who played a key role in Thursday's launch of the brand new heavy duty pick up trucks.
"Now we can finally show the country what I always say are the best truck builders in world what we are capable of, we're showing them today," he said.
"We've know something in Flint for a long time, that others are just catching onto, that manufacturing, making things is a catalyst for economic growth. Manufacturing drives innovation you see that in the trucks that are up here today," said Flint Mayor Dayne Walling.
Whether you're looking for a heavy duty, light duty or mid size, GM says the automaker has a truck to suit everyone.
The new HD Silverado is more refined, with classy and comfortable interiors. It's quiet, yet still has enough power to haul and tow the toughest jobs. GM says it has brains to go with its brawn.
The HD Sierra is considered to be like no other pick up on the market. It offers a new standard in truck interiors as well.
GM engineered both 2015 pick ups to be stronger, smarter and more confident.
"When you look at the payload, the torque, the power we put into the vehicle, also the ability to pull a trailer or do the things it's supposed to do as a heavy duty pickup truck, we've hit the nail," said Larry Zahner, General Motors. "We went out and talked to customers of heavy duty's and light duty's, and we asked them over and over again what do you like about your current product, what can we do to make it better. Now when the customer goes into dealership to buy it, they're gonna say 'I talked about that, it's there.' That's what important."
The exterior sheet metal is all new, with a significant distinction between GMC and Chevy. There's a major focus on the aerodynamics for improved efficiency and consistent performance under harsh conditions.
"This certainly has an improvement in performance, appearance, the quietness of the cab, treatments of the inside of the vehicles, beautiful vehicles on the inside," said Amy Farner, plant manager.
GM has invested more than $1 billion into its Genesee County manufacturing sites, making Flint Assembly the premier plant to build the HD line.
"As we go forward, we will continue to do what we're doing today, to produce vehicles the customers wants, quality vehicles," Campbell said.
"We're confident the market is going to respond, customers are going to respond, we have a very strong showing for our heavy duty customers already and these trucks will really inspire to want the new one," Farner said.
Production won't start on the heavy duty's until the first quarter of 2014.
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