(09/26/13) - "See What's Possible" - that's the name of a campaign launched by the Flint and Genesee Chamber of Commerce earlier this year.
The Chamber says they are seeing results.
The ad campaign that contains TV and radio commercials hit the airways in March. It was the first of its kind to help boost tourism and business in Genesee County.
It's been nearly seven months since these commercials highlighting Genesee County hit the airways throughout the Midwest. Among the featured places - The Flint Institute of Arts.
"We've received a lot of nice feedback from the campaign from people all over the state and people who live right here in Flint are proud," said Kathryn Sharbaugh, of the Flint Institute of Arts.
The goal is to increase tourism and business. It's a costly campaign, but seems to be paying off
"Those commercials are very expensive, of course, so we're running those all across the Midwest and we're seeing good results," said Tim Herman, president of the Flint & Genesee Chamber of Commerce.
Herman says tourism is up 2 percent over last year and there's been about $300 million of new investment in the community so far this year.
"There's a lot of jobs that are taking place, so the economy is turning and we're seeing some positive and that's great for Flint and Genesee," he said.
With an economic turnaround comes a boost in tourism.
Sharbaugh says the numbers are up at the FIA, including out-of-state visitors who saw the commercials.
"I remember a specific group from Ohio, from the Toledo area, that didn't realize what we had and they travel to Northern Michigan frequently and they thought, 'We're just gonna stop in Flint' because they go right by the sign on 75, and they were delighted," she said.
"This is all good, everybody is embracing the 'See What's Possible campaign' and we need everybody to embrace that campaign and use it as part of their advertising slogan," Herman said.
Herman says the commercials will continue running for some time.
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