Behind the scenes at Bronner's Christmas Wonderland - ABC 12 – WJRT – Flint, MI

Behind the scenes at Bronner's Christmas Wonderland

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(12/02/13) - If you shopped online Monday, you're not alone.

It's estimated 126 million people will buy Christmas presents online as part of Cyber Monday.

The options are endless at Bronner's Christmas Wonderland in Frankenmuth, but before a personalized ornament ends up on someone's Christmas tree, a lot of work goes on in the back rooms of the world's largest Christmas store.

On Cyber Monday, President and CEO Wayne Bronner gave us the grand tour - and talked business.

"People are ordering like crazy. We expect we're going to have between 5 and 6,000 orders placed today," he said. "Somebody's going to pick it, somebody's going to pack it, and then it goes to a metering station where it's metered and put on a UPS truck."

Sounds simple right? Not exactly.

Whether you make your order online, over the phone, or through old fashioned snail mail, each item has to be hand-selected from a stock room, checked and double checked and possibly triple checked,  before ending up on a conveyor to be packed for safe shipping.

Many items also require this time-consuming touch - painted by some very patient people who believe each order has a story.

"Maybe it's grandma ordering ornaments for the grandkids or maybe it's father ordering for the kids, so it's always special, always unique and they take a lot of care," Bronner said.

Online shopping has made the backroom busier. Bronner says about 25 percent of business now comes from catalog/Internet sales, but not all on Cyber Monday.

"We're noticing that people tend to place their orders later in the season," Bronner said.

Don't worry if you missed Cyber Monday - there are plenty of shopping days left. You can still order until Dec. 17 and have your personalized ornament arrive in time for Christmas.

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