Back to the Bricks gets financial boost from General Motors - ABC 12 – WJRT – Flint, MI

Back to the Bricks gets financial boost from General Motors

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FLINT (WJRT) -

(12/06/13) - Back to the Bricks is getting a helping hand from General Motors. The automaker has agreed to a five year deal to provide financial support for the annual event. GM is not saying just how much money it will give in support of Back to the Bricks. But organizers say it will help the marketing effort, inviting even more people to the Vehicle City.

"This is an event that is more than just a car cruise and a car show. It brings people into a community that provides an economic boost for the community when we need an economic boost," said Tom Wickham, of GM communications department.

About 500,000 people every year come to the Flint area to see Back to the Bricks. Thousands of classic and antique cars roll into town. So this year money from GM will be used to expand marketing for event.

The automaker will also supply a van full of spare parts and tools in case any cars break down during the promotional tour or during the cruise.

GM president of North America, Mark Reuss, toured up and down Saginaw Street, taking in all the chrome and revving engines.

"He's a car guy at heart. He loves these vehicles. He actually looked at some he'd like to buy in the sale lot and we talked about it afterward and he said we need to step up GM's commitment," said Wickham.

The Back to the Bricks promotional tour that starts June 20 has been announced. Hundreds of classic cars will roll from Flint to Jackson to northern Indiana before heading back home.

"It's a great way to promote our community. Instead of just taking out ads, get personal with the various communities," said Al Hatch, of the Back to the Bricks committee.

The 2014 Back to the Bricks car show and cruise runs Aug. 12-16.

    

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