Chrysler is happy to show off its SRT line up at NAIAS - ABC 12 – WJRT – Flint, MI

Chrysler is happy to show off its SRT line up at NAIAS

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(01/16/14) - Chrysler is showing off several muscle cars at the North American International Auto Show in Detroit.

SRT stands for street and racing technology - that's Chrysler's high performance division. You might say they take cars like the Dodge Charger and Challenger and put them on steroids.

"Most of our cars are nothing under 400 horsepower. So each vehicle has a great drivetrain in them Racing inspired interiors," said Mark Trostle, who works at the Chrysler SRT division.

SRTs like the Viper are for people who don't just want to talk about great performance, they want to prove it.

"What's great about all SRT products is that they have an onboard computer that let's you do those timing scenarios. Zero to 60, the quarter mile, braking times. Let's you look at horsepower and how the engine's performing," Trostle said.

Some even have a launch control button, which can limit wheel slip during heavy duty acceleration.

"There will always be a passionate group of customers, a niche, that want performance vehicles," Trostle said.

For many people, when they buy a new car, they consider fuel economy. But if you're interested in SRT, gas mileage isn't very important.

"We really cater to them. We're proud we build these awesome vehicles that are very inspiring to them and our customers can connect with," Trostle said.

So who buys SRT?

"They really appeal to two demographics. We have, obviously, an older customer that can really relate to those, probably when they were teenagers in the 60s and 70s. And then the new generation of car enthusiasts that, because they are enthusiasts, they know what the soul of the car is all about," Trostle said.

There's even an SRT version of the Jeep Grand Cherokee.

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