(01/17/14) - While many well-known car companies have displays at the North American International Auto Show in Detroit, you'll also see few start-ups.
One business, which is based in Rochester Hills, is bringing back muscle car styling from the 60s and 70s.
Equus Automotive is showing off three cars in the basement of Cobo Center. Once you see them, you won't forget them
"The whole ideology of this design is to try to combine all the great elements of the cars of yesteryear into a modern car of today. Every person who looks at it sees something different in it," said Ian James, Equus Automotive brand ambassador.
People started paying attention to the Bass 770 when pictures leaked out on the Internet.
"It really sparked interest in a lot of people. It hit the heart strings and that's what we were aiming at," James said.
Equus hopes to build 100 this year in Oakland County.
"We have 20 orders right now. We're just starting the production run. We have our prototype. We have two pre-production cars," James said.
What's it like to drive a Bass 770?
"It's really a thrilling car. It's a very stiff chassis. It has a lot of horsepower," James said.
640 horses, as a matter of fact, generated by a 6.2. liter Corvette engine. It's capable of doing 200 miles an hour, assuming you're not using it to pick up groceries.
"You could drive this in traffic everyday, but then you open this thing up and it really goes. It really is like a lion," James said.
The 770 is expected to cost about $250,000. Presumably, Bass buyers will have plenty of disposable income.
"It's somebody that's successful. They can afford the finer things in life," James said.
Equus Automotive is in the process of setting up a dealer network.
Twenty-five people are employed at the Rochester Hills facility.
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