'Pure Michigan' tourism campaign goes international - ABC 12 – WJRT – Flint, MI

'Pure Michigan' tourism campaign goes international

Posted: Updated:
MICHIGAN (WJRT) - (07/28/14) - The phrase 'Pure Michigan' has become a household name.

It is a brand name that resonates not only among Michiganders, but now around the country and even the world.

It started in 2006 and has become a staple campaign to bring tourism to Michigan.

Tim Allen's soothing, melodic voice has been streaming through our television and radio waves, becoming synonymous with Pure Michigan.

"I do think, and he has said this, that, you know, this is something that is close to his heart so you can hear that in the words that he is saying," said Michelle Grinelle, who works for Pure Michigan. "You're not hearing us say come visit Michigan, we are evoking an emotion that we hope you will come to Michigan to feel for yourself," Grinelle said.

Lets rewind back to the days before Pure Michigan.

"One of the things we've found is that people didn't even have a perception of Michigan, at least as a travel destination. It wasn't that they had a negative or a positive, we weren't even on the radar as a travel destination," Grinelle said.

As Michigander herself, Grinelle said we all knew the beauty Michigan has to offer, but now people across the country know too. Pure Michigan has broken the regional barrier and now commercials air across the country 5,000 times a year.

"The great thing about Michigan is once people come, the state sells itself. It's just a matter of getting them here and getting them their list of thinking of going," Grinelle said.

You don't have to take Michelle's word for it - the praises echo around the state.

"I literally have people emailing me and so forth and using the word from out of state and using the words 'that's Pure Michigan' and it truly is such a neat thing to hear people say to read that they are paying attention to these very positive advertising programs," said That's Michael Seward, the director of the Bay Area Chamber of Commerce.

Seward says his group has been on board with Pure Michigan since day one.

"We have seen more people that are visiting this state as a result of Pure Michigan. I can't give you actual numbers, but I know for a fact it has generated many new visitors that wouldn't come without it," he said.

At the end of the day, Pure Michigan is about generating money for our state.

"It's about bringing new income to the people of this area and to the state and bringing new jobs to the state also and making sure we continue to keep the jobs that we have had," Seward said.

In 2013, the return on investment from the campaign came out to be $6.70 on the dollar. It doesn't take an economist to see that's a big return for the Mitten.

With truly only positive things to come from these efforts, the Pure Michigan push is traveling internationally.

"Last year in the budget we were given an additional $4 million specifically for international efforts. What we have done with that is really increased our presence in the UK and Germany, so in addition to this really great group presence, we've been able to put a little Michigan specific behind that," Grinelle said.

But why stop there?

"We are for the first time starting to get into the Chinese market. Very, very early, but we are opening that door," Grinelle said.

If you are looking to plan a "staycation" here in Michigan, the Pure Michigan web site has all kinds of ideas from day trips to week long adventures. You can find that site, HERE. http://www.michigan.org/
  • Local NewsMore>>

  • Ag-stravaganza raises money for Midland kids

    Ag-stravaganza raises money for Midland kids

    Sunday, September 14 2014 11:21 PM EDT2014-09-15 03:21:48 GMT
    (09/14/14) - It was a unique way to raise money for Mid-Michigan kids.Local country artists sang their hearts out at the "Midland Fair Music Ag-stravaganza".It's the 6th year for the event.Money raised through the $5 admission price is going to the "Youth Achievement Fund". That helps make sure local kids learn the important of agriculture in today's society."To these two and to other families in the community, we need the support. Because raising animals and learning how to live off the land...
    (09/14/14) - It was a unique way to raise money for Mid-Michigan kids.Local country artists sang their hearts out at the "Midland Fair Music Ag-stravaganza".It's the 6th year for the event.Money raised through the $5 admission price is going to the "Youth Achievement Fund". That helps make sure local kids learn the important of agriculture in today's society."To these two and to other families in the community, we need the support. Because raising animals and learning how to live off the land...
  • Death, accident figures to be released Monday related to GM ignition switch flaw

    Death, accident figures to be released Monday related to GM ignition switch flaw

    Sunday, September 14 2014 10:03 PM EDT2014-09-15 02:03:20 GMT
    (09/14/14) - An announcement is expected Monday related to General Motors ignition switch flaw.Attorney Ken Feinberg, who is overseeing the fund to compensate victims, is expected to release how many people have been killed or injured.GM has publicly linked 13 deaths and 54 accidents to the flaw.But the National Highway Traffic Safety Administration have said they believe the numbers to be larger.Families of those who died because of the flaw are eligible to apply for money from the compensat...
    (09/14/14) - An announcement is expected Monday related to General Motors ignition switch flaw.Attorney Ken Feinberg, who is overseeing the fund to compensate victims, is expected to release how many people have been killed or injured.GM has publicly linked 13 deaths and 54 accidents to the flaw.But the National Highway Traffic Safety Administration have said they believe the numbers to be larger.Families of those who died because of the flaw are eligible to apply for money from the compensat...
  • Community members gather for 2nd Annual "Stop the Violence" event

    Community members gather for 2nd Annual "Stop the Violence" event

    Sunday, September 14 2014 7:56 PM EDT2014-09-14 23:56:19 GMT
    (9/14/14) - Roughly 400-500 community members made their way out for the Second Annual "Stop the Violence" event in Flint Sunday. Beginning with a parade that started at East Pierson Road and culminating at Berston Field House, rally-goers were met with a slew of vendors, activities and food that was put on by the Community Take-Back Organization. And with violent crime down in the city this year, the new theme attached to the event this time around was a "Celebration of Life".
    (9/14/14) - Roughly 400-500 community members made their way out for the Second Annual "Stop the Violence" event in Flint Sunday. Beginning with a parade that started at East Pierson Road and culminating at Berston Field House, rally-goers were met with a slew of vendors, activities and food that was put on by the Community Take-Back Organization. And with violent crime down in the city this year, the new theme attached to the event this time around was a "Celebration of Life".
Powered by WorldNow

abc12.com

ABC12 Main Station
810-233-3130

Mailing Address:
2302 Lapeer Road
Flint, Michigan 48503

Powered by 

WorldNow
All content © Copyright 2000 - 2014 WorldNow and WJRT. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.