Midland grocery store gets creative ahead of Thanksgiving push during pandemic

LaLonde's Market in Midland offered a unique way of selling turkeys for Thanksgiving.
LaLonde's Market in Midland offered a unique way of selling turkeys for Thanksgiving.(source: WJRT)
Published: Nov. 25, 2020 at 5:59 PM EST
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MIDLAND, Mich. (WJRT) - A locally owned grocery store in Midland is getting creative for the Thanksgiving push by doing something a little different this year.

LaLonde’s Market is in the heart of Midland and its owner, Scott Macnellis, said that they have seen a huge uptick in sales of turkeys this year.

Macnellis said that this year, many people are not doing the large Thanksgiving parties so many have decided to cook their own meals. With the surge in customers and the ongoing COVID-19 pandemic, Macnellis decided to do something a little differently with his store this year.

“We’re always thinking, what’s the next thing that we can do to make a positive impact to try and control things a little bit?” Macnellis said.

In the store’s parking lot, a tent was set up to give people an alternative from having to go inside. It is stocked with all of the traditional Thanksgiving must-haves.

“I think if you pay attention to what is important to people right now, it serves everybody good,” Macnellis said. “We’ve always said that we cater to the highest level of anxiety so like if somebody is nervous about something, we have to come up with a solution that makes sense to him.”

The tent is fully functional from the store and customers don’t even need to go inside to pay if they are using credit cards.

The tent was set up earlier this week and Macnellis said that it has been a huge hit so far.

“I think they like the fact they don’t have to worry about being in a super crowded store, especially seniors and people that are a bit older,” Macnellis said.

Wednesday was the last day for the tent but the store will be open on Thanksgiving Day.

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