Brad Sugden is a meteorologist on ABC12 News at Noon and ABC12 First at Four
Brad is a true Michigander, born downstate in Royal Oak and graduating up north from Gaylord High School. He then pursued his degree in meteorology from Central Michigan University (Fire Up Chips!) Brad holds the AMS seal of approval from the American Meteorological Society.
He got his interest in weather at a young age, always watching The Weather Channel and local news anytime a storm system would roll though. Whenever he was with his grandparents they would grab a copy of the newspaper and find the hottest and coldest cities in the United States in the weather section.
In 1998 a microburst swept through Gaylord, causing heavy damage across the northern Michigan city. Fascinated by the sheer power of Mother Nature, Brad’s interest in meteorologist grew. In 2005, he went to the Gulf Coast to help clean up homes damaged by Hurricane Katrina. After hearing stories from people on the communications break down during and after the storm, he knew he would go into broadcasting.
Before returning to Michigan, Brad worked in Rapid City, South Dakota, as a weekend meteorologist; Beckley, West Virginia, as chief meteorologist; and Omaha, Nebraska, as a weekend meteorologist. In 2016, while working in Omaha, Brad won an award for 2016 "Best Weathercast" in a large market in the Great Plains region.
When he’s not working, you can find Brad spending time with his dog Echo enjoying all Michigan has to offer. He enjoys running, biking, trips up north and to the lake, as well as cheering on the Lions, Tigers and Red Wings. You’ll likely see him out at restaurants or enjoying craft local brews in his downtime. Brad also enjoys spending as much time as possible with family and friends in Michigan, some of whom live in the ABC 12 viewing area.