Love is in the air -- or is it? Valentine's Day by the numbers

(Image Source: MGN)

(CNN) - (2/4/2019) -- With valentine's day just a little over a week away... love is in the air -- or is it?

The National Retail Federation says just 51-percent of adults plan to celebrate then holiday this year.

But spending is still on the rise.

Americans are planning to spend an average of 1-hundred-62 dollars on their loved ones.

Overall -- sales are expected to top 20-billion dollars this year.

Some younger consumers are choosing to celebrate differently by treating themselves.

Some are even choosing to get together with their other single friends for an *anti-valentine's day celebration.