(CNN) - (2/4/2019) -- With valentine's day just a little over a week away... love is in the air -- or is it?
The National Retail Federation says just 51-percent of adults plan to celebrate then holiday this year.
But spending is still on the rise.
Americans are planning to spend an average of 1-hundred-62 dollars on their loved ones.
Overall -- sales are expected to top 20-billion dollars this year.
Some younger consumers are choosing to celebrate differently by treating themselves.
Some are even choosing to get together with their other single friends for an *anti-valentine's day celebration.