Huggies puts dads on diaper boxes for first time

There are seven different box designs in the new premium diaper line - three with men and babies and four with women and babies. (Source: Huggies/CNN)
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(CNN) - (7/18/2019) - Diapers are a dad thing, too, and Huggies has finally caught on.

For the first time ever, the company is featuring dads front and center with babies in ads and packaging. It's a shift for the company that once got criticism for ads that portrayed fathers as disconnected from their kids.

There are seven different box designs in the new premium diaper line -- three with men and babies and four with women and babies. The new diapers tout plant-based ingredients, leak protection and "ultimate softness."

Huggies says the new black boxes are to make the diapers feel like a premium product.

They started rolling out to stores this month.

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