GENESEE COUNTY (WJRT) - (1/11/19) - After a quick start to winter in autumn back in November, it sure hasn't felt like the coldest season of the year.
You may remember how last winter was the snowiest on record in Flint.
Well, since December, much of mid-Michigan has experienced very little snow, in fact running nearly a foot below normal.
And that's presenting a challenge to those who depend on the white stuff.
There's no business like snow business.
But, this winter has gotten off to a slow start.
"We would rely normally, at this time of the year on our chainsaws and service of snow-throwers if we had snow.
We haven't had snow so there's not a lot of break-downs and not a lot of sales, service and parts. But, it'll snow some day and we'll be back in business," said Alton Ainsworth, Owner of Ainsworth Sales &Service.
"Snow hasn't been coming in very good, so we've been really slow, but we work on just about anything, little mini-bikes, atv's and quads, it's going to snow again," added Greg Amy, Owner of Beutler's Lawn & Garden.
Even with a slow-down of snow mobile sales, clever companies are finding ways to compensate.
"This business is pretty diverse. We carry a lot of products for all the seasons. If it doesn't snow then the quad guys come out, the side-by-side guys come out," commented Michael Nord, Owner of Nord-Rite Motorsports.
And just because there isn't snow from Mother Nature doesn't mean it can't be made to support mid-Michigan ski resorts and those who sell ski and snowboard equipment.
"It's been pretty much business as usual. We haven't had to offer too many different specials. We always do well through Christmas, then after Christmas if we don't have that snow, that's when it generally affects us," said Shaun Shumaker, Owner of Shumaker's Ski & Snowboard Shop.
While short term, we have no big storms on the horizon, or bitterly cold weather, keep in mind we still have 3 months or so, before we really start to feel spring in the air.