GRAND BLANC (WJRT) (07/12/19) - This year, the Ally Challenge is kicking it up a notch with a nine-hole celebrity exhibition.
Celebrities include Metro-Detroit musician, Kid Rock, country-music star, Dierks Bentley, and 18-time major champion, Jack Nicklaus.
"It might be one of the last opportunities here locally that the fans can come out and see him live. I really think that they'll get a hoot out of coming out. He still plays very well when he plays, and he's a lot of fun with the group he's around," Chris Coffman said. Coffman is the Ally Challenge Tournament Director.
Nicklaus will be attending on Saturday, September 14, but that's not the only exciting part of Saturday's itinerary. Last year's concert featured Big & Rich, but landing Dierks Bentley meant creating a marquee event that people will talk about for many years to come.
"Having things that family can come to, bring your kids, even if you're not a big golf fan, to be able to come out here and watch a concert like a Dierks Bentley, that's the type of atmosphere we're trying to create," Andrea Brimmer said. Brimmer is the Ally Financial Chief Marketing & PR Officer.
Coffman says book your tickets early because the hype around professional golf in Grand Blanc is trending upwards.
"We just opened up our office here this week, and people are already stopping in wanting to tell their story from last year and talk about all the great things coming this year," Coffman said.
Tickets for Friday and Sundays event are $35 and Saturday's event with the concert is $50.