Back to the Bricks Promo Tour big business for the state
(6/13/2018) - Back to the Bricks leaves quite the impression on the state.
Founder Al Hatch believes that this year's Mighty Mac and Back promotional tour had between a $2 million to $3 million impact on the state.
The tour is designed to generate interest for Flint's Back to the Bricks car show in mid-August.
While touring through parts of northern Michigan and making stops in between, the car lovers spent money on either eating, shopping, or gassing up their rides.
Ithaca City Manager Chris Yonker wanted the cruise to stop by in hopes of drawing new visitors to his community.
While Mount Pleasant knows that Back to the Bricks also means big business for its downtown area. They hosted the tour again, and hopes to do so in the future.
Hatch said the group was so well received by the towns on the tour this year, that everyone of them has asked for the group to return.
Over 300 cars were registered and it's estimated over 500 people were along for tour.
The organizers are going to explore the idea of possibly limiting the number of registrations for next year.