GENESEE COUNTY (WJRT) (11/09/19) -- The bells ringing outside stores are a surefire sign the holiday season is here! The Red Kettle Campaign kicked off Friday.
The campaign helps to raise money for the Salvation Army for the entire upcoming year.
Hellstrom says last year, the organization fell $30,000-$50,000 short of their goal, but hopes to make up for it with this year's campaign.
To learn more about donating or volunteering, click on the video player above.