Toys 'R' Us mascot making comeback in new Kroger toy aisles

Photo courtesy of Kroger
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SAGINAW TOWNSHIP (WJRT) (11/5/2018) - Geoffrey, the longtime mascot of Toys 'R' Us, is returning in new toy aisles at 600 Kroger stores nationwide for the Christmas shopping season.

Kroger is partnering with Geoffrey's Toy Box to bring a selection of toys to 600 stores, including the location at 4672 State St. in Saginaw and seven other Detroit-area stores.

The displays will appear beginning this month.

Kroger is offering a selection of 35 children's toys, ranging in price from $19.99 to $49.99, that previously had been sold at Toys 'R' Us. Toys designed for boys and girls of all ages will be offered, although selection will vary by location.

"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," said Robert Clark, Kroger's senior vice president of merchandising. "We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys 'R' Us."

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